Always use killer titles. Writing attention-grabbing titles is something that you need to learn and master in order to succeed in the field of article marketing. As these are the first things that your target audience will see, it`s crucial that they create a lasting impression. There are several different techniques that you can use in making your titles very effective. You can make them thought-provoking or downright intriguing, you can make them descriptive and benefit-driven, or you can write them in a way that you can push the emotional hot buttons of your target readers.